Why Cant I Upload Mp4 to Tailwind Pinterest
If you're currently juggling pin creation and actually pinning content aslope running your blog, you know how time consuming the unabridged process is.
Considering the fourth dimension requirements and value of Pinterest traffic, many bloggers inevitably rely on Tailwind, the go-to Pinterest marketing tool for bloggers.
But, similar any marketing software, there's a right fourth dimension and identify for Tailwind in your marketing mix. So, in my Tailwind review, I'm covering all of Tailwind's features, toll, and how to decide if this social media scheduling tool is right for your blog.
Tailwind Features
Tailwind brands itself as the leading Pinterest and Instagram scheduling tool that helps creators "get real results in less time."
Instagram scheduling is relatively new to Tailwind. And, at its core, Tailwind focuses on helping bloggers manage their Pinterest accounts more efficiently.
To attain these goals, in that location are several Tailwind features that help simplify Pinterest and Instagram marketing.
1. Pinterest Scheduling
The about impactful Tailwind feature is undeniably its scheduling tool.
Pinterest lets you schedule pins without tertiary-party software. But this method is clunky; y'all take to manually set publishing times to after dates.
With Tailwind, y'all tin create and schedule unique Pins in bulk, potentially saving hours per calendar week in manual pinning.
Tailwind has 4 options for creating Pin designs:
- Upload existing designs
- Pin direct from Instagram
- Pin content from the web with the Tailwind Chrome extension
- Employ Tailwind Create to make pins from scratch
Uploading Pin designs is how many bloggers use Tailwind. Yous tin create pins in bulk with free image editing tools like Canva then import them to Tailwind earlier preparing the text, links, and boards yous're pinning to.
Pins you're working on save as drafts. In one case y'all settle on the text, link, and lath, yous add pins to your Tailwind queue.
Tailwind lets you create a custom schedule to suit your Pinterest goals. You can pin just a few times per day or push more content. All you lot accept to do is add time slots to days of the week to create your Tailwind schedule:
Tailwind suggests publishing ii to iii pins per blog mail service only scheduling pins several weeks apart from one another to avoid spamming the platform. You lot should too use unique graphics and text for pins going to the same URL to mix things upwards.
Regardless of your schedule, Tailwind's scheduling tool saves time. If yous're currently pinning manually, the scheduling tool lets you space out your pins more evenly.
2. SmartLoop
A subset of Tailwind's scheduling tool is SmartLoops.
I love SmartLoops. They let you endlessly repin the same type of content to specific boards. So, if you want to consistently repin evergreen or seasonal content, you can create individual SmartLoops to automatically pivot your all-time posts to different boards.
For example, if you run a lifestyle blog, you lot might create SmartLoops for:
- Outfits
- Recipes
- Fitness plans
- Design
- Holiday ornamentation
When creating a SmartLoop, you lot choose if it's for evergreen content or seasonal content. Afterwards, you create a pinning schedule for that SmartLoop. Finally, you select or upload pins you lot want in that SmartLoop.
Evergreen loops run all the fourth dimension but seasonal ones but run at sure parts of the year. For example, you could create a SmartLoop for your Christmas content that merely runs between November 1st and December 25th. And and so another ane for your summertime content that simply runs from May 1st to Baronial 31st.
It'due south a great manner to automatically share all your seasonal content.
Related: 3 Types of Content (Evergreen, Seasonal, and Current Events)
The beauty of SmartLoops is that you don't actually demand to touch them one time y'all create them; your best pins are going to repin forever unless you remove them from your SmartLoop.
And this doesn't have to be spammy. You lot tin create SmartLoop rules like requiring a sure number of weeks or months to pass before repinning content. Tailwind also warns you if your SmartLoop schedule is too spammy, so it'south a safe tool to use.
3. Tailwind Communities (Formerly Tribes)
Another useful Tailwind feature is Tailwind Communities.
On Pinterest, yous tin can join group boards with other users and all pin to a shared lath. Merely if you've ever used a group board, you know it's a sea of spam where people rarely repin your content.
Tailwind Communities are different. On Tailwind, you lot can search for groups of Pinterest users in the same blogging niche. For example, if you're a finance blogger, yous can observe numerous Tailwind Communities most money and investing.
Once you join a community, it looks similar to a Pinterest group board; recent pins from members appear in a scrollable listing. You can add your own pins to the community and also add pins from other bloggers to your publishing queue.
The magic of Tailwind Communities is that reciprocity is rewarded. Communities have guidelines, and more often than not, you lot have to pin i piece of content from another blogger for every pin you add. Some communities fifty-fifty crave sharing ratios of two:1 or higher, meaning yous accept to share more than you lot self-promote.
Furthermore, you lot can see who repins your content. Frequently, if you repin content from bloggers who share your content, you form an brotherhood and consistently pin content from one another to aid both blogs grow.
Tailwind Communities are the fastest fashion to get traffic with Pinterest in my stance. The only downside is you tin't automate sharing and pinning. Just if y'all have a few minutes per week to spend on Tailwind, focus on communities.
I personally use the communities to fill upward my pinning schedule. You shouldn't but exist pinning your own content anyways, so you'll need to find other pins that are related to your niche to pivot. Communities make this and then easy. It's really win win.
4. Tailwind Create
I adopt making my pins in Canva since it'south user-friendly and in that location are lots of eye-catching Pinterest templates.
But the Tailwind Create tool also lets you create pins from scratch. Plus, information technology's easier than using Canva if you have zero graphic design experience.
To employ Tailwind Create, y'all choice your:
- Main brand colors
- Logo
- Different seasonal color palettes
Afterwards, you lot enter your pin title, URL, and upload photos yous want to use. Tailwind as well lets you use stock photos for your pins like Canva. Information technology'due south all-time to select several photos since Tailwind recommends multiple designs for new pins.
Once you select your designs, you salvage them to your drafts tab. From in that location, you can edit the title, lath, URL, and clarification for each pin.
If you struggle to create eye-communicable pins, Tailwind Create could be the change you need to revamp your Pinterest marketing efforts.
Related: Canva Review: Pricing, Features, and if Canva Pro is Worth it.
v. Instagram Management
Tailwind'south newest feature is an Instagram management tool.
With Tailwind for Instagram, you can:
- Create Instagram graphics using Tailwind Create
- Automatically mail content to Instagram
- Research Instagram hashtags to expand your accomplish
- Create a Smart.bio landing folio with your most of import links that users can click on from your Instagram profile page
- Save caption templates and get recommendations from Tailwind about the best times to mail content
Scheduling tools for Instagram aren't new. For example, tools like Buffer have been around since 2010 and basically offering the same features as Tailwind.
Truthfully, deciding to apply Tailwind versus Buffer or other Instagram marketing tools is mostly a matter of preference. But if y'all rely on Tailwind for Pinterest marketing and are moving to Instagram, centralizing your marketing efforts under one platform might make sense.
Scheduling Stories and Carousel Posts to Instagram
Scheduling Instagram Stories and carousel posts (posts with multiple images that the user can scroll through) are tricky simply possible with Tailwind.
Y'all tin can schedule them on Tailwind only information technology can't mail service them direct to your profile. Instead, the Tailwind App will notify yous on your phone that information technology's time to schedule the post. When yous click on the notification the app will download the images (or video) to your phone and create the post on Instagram for you. All you take to exercise is post it.
I'll be honest, sometimes this works flawlessly and sometimes information technology doesn't. I use this feature regularly and about half the time I end up just going to Instagram and posting it by paw. But the images do always download to my phone so it's not that huge of deal.
Information technology'southward definitely an area of comeback for Tailwind though.
six. Analytics
Effective social media marketing isn't just flashy graphics and witty captions. In reality, data is your most important asset. This is because understanding the blazon of content users appoint with helps you create more of it.
Tailwind offers Pinterest and Instagram insights to help you optimize your marketing strategies. For starters, Tailwind breaks down recent:
- Followers, new pins, and repins
- A virality and date score
- Engagement charge per unit
This dashboard really provides a quick overview of how your Pinterest efforts are going.
But you tin can also dig deeper. Tailwind really outlines performance for each board and pivot. This helps yous track the boards that bulldoze the well-nigh traffic and what pins perform well so you tin can copy those designs.
There are other tools, like website insights that prove you the all-time time to pin, but this requires enterprise-level access and isn't exactly viable for smaller bloggers.
Tailwind'south Instagram side also offers basic reporting to let y'all monitor growth. You tin can track followers, likes, comments, and highlight peak performing posts to replicate them.
Most of these features provide a pulse for your marketing efforts, non actionable communication. But Tailwind's pin and board insights are useful for reproducing your best content then y'all can proceed to drive traffic.
Related: The All-time Time to Publish a Blog Postal service
How Much Does Tailwind Price?
Tailwind has carve up plans for Pinterest and Instagram. Additionally, Tailwind has paid upgrades depending on how many features you lot want.
Annotation that Tailwind's free trial lets you schedule up to 100 pins and 30 Instagram posts to test the platform earlier paying.
Tailwind Pricing for Pinterest
Tailwind Pinterest plans depend on how many collaborators yous desire and if you desire more analytical capabilities:
- Plus: $9.99 per month; unlimited scheduling; Smart Loops; basic analytics
- Lite: $99.99 per month; everything from Plus; ii collaborators; trending pin analytics
- Professional: $799.99 per month; everything from Lite; five collaborators; more make and content management tools
- Enterprise: Contact Tailwind for pricing; everything from Pro; unlimited collaborators and multiple accounts; more powerful analytics and content direction tools; contest and influencer integrations
Near bloggers only need Tailwind Plus, which costs $119 per twelvemonth when paid annually. If you choose to pay monthly then it costs $15 per month, or $180 per year.
Just bones Tailwind Plus lets you join five Tailwind Communities and submit thirty pieces of community content per calendar month. Plus, you tin can add 250 pins to your SmartLoops. Tailwind Create also has a 30 design-per-calendar month limit with this plan.
Additional powerups remove caps, just at a cost. For case, if you want unlimited community and SmartLoop admission, it's another $39.98 per month, or $479 when billed annually:
Furthermore, if you lot want to create more designs with Tailwind Create, you're looking at another pricing increase:
Tailwind Communities and SmartLoops are two of Tailwind's best features. You tin skip paying for Tailwind create if you lot apply Canva.
In my experience with Tailwind and Pinterest the limits on the Plus account oasis't been a huge issue. Still, I can see if Pinterest is a major part of your concern yous might find them restrictive and would want to upgrade to get more Communities and SmartLoops.
Tailwind Pricing for Instagram
Tailwind costs $9.99 for Instagram scheduling, and includes:
- One Instagram profile
- Unlimited scheduling
- Hashtag suggestions
- A Smart.bio landing page
In that location's only one Instagram Tailwind plan, so you unlock every Instagram feature afterwards paying.
Pros & Cons of Tailwind
Before you use Tailwind for your blog and open your wallet, consider the following pros and cons:
Pros:
- Saves time versus manually posting
- Grow traffic rapidly with Tailwind Communities
- Gear up-and-forget features like SmartLoop
- Beginner friendly
Cons:
- Upgrade costs to unlock more than of Tailwind's best features
- Instagram functionality isn't doing anything new
- Manual pinning is notwithstanding important
Some bloggers are moving away from Tailwind, asserting that manually pinning yields more than reach, repins, and clicks. Yous'd have to test this out for yourself to come across if you become the same results.
I'll exist honest, Pinterest isn't a huge factor here at Hit Publish or on any of my clients sites that I run so scheduled pinning has been just fine for me. But again, if you are in a niche that is especially inclined towards Pinterest then yous'll want to test to make sure you are getting the best results.
I'll say this for certain. Scheduled pinning is amend than no pinning at all. Then if you are having trouble getting this chore taken care of then Tailwind is the fashion to go fifty-fifty if transmission pinning is the optimal way to do it.
My advice is to use Tailwind's gratuitous trial and and then the $ix.99 per month programme to test how much time information technology saves you and if y'all increment your accomplish. Additionally, keep upwardly with manual pinning and compare Tailwind pins versus manual ones.
If Tailwind saves fourth dimension and drives traffic, information technology's worth upgrading your Tailwind Communities membership or SmartLoops capacity. If Tailwind tanks your Pinterest reach or doesn't move the needle after several weeks or months, cancel your membership.
Summary
I know lots of bloggers who swear by Tailwind for Pinterest marketing. I also know many bloggers who quit using Tailwind and now do almost tasks manually and say that'southward the secret sauce.
The truth is Pinterest and Instagram algorithms change. You accept to be nimble and go on up to date with all-time practices to keep getting blog traffic. This can involve using software like Tailwind, only trust the data. Tailwind can save hours of weekly work and help you get viral pins that transform your web log, but you need to test the platform and see if it works for your blogging routine.
Hopefully, my Tailwind review helps you decide if this Pinterest and Instagram scheduling tool is the correct fit for your blog.
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Source: https://hitpublish.com/tailwind-review/
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